先前态度在叙事说服中的作用:来自德国和美国的一项跨国家研究的证据

IF 3.1 2区 文学 Q1 COMMUNICATION Communication Monographs Pub Date : 2021-12-10 DOI:10.1080/03637751.2021.2011344
Corinna Oschatz, J. Niederdeppe, Jiawei Liu
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引用次数: 5

摘要

摘要叙述性信息被认为比非叙述性信息更能有效地改变接受者的态度。然而,支持这一假设的经验证据并不多。我们将关于叙事说服机制的理论假设纳入防御处理的两步模型中,以测试叙事是否更有效地改变接受者对娱乐用大麻合法化的态度。我们进行了两个平行的实验,一个在德国(N=157),另一个在美国(N=399)。我们的研究结果并不支持叙事比非叙事信息更有效的普遍假设。然而,先前的态度被认为是影响接受者运输和身份认同的一个重要的独特因素,进而影响接受者的态度。
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The role of prior attitudes in narrative persuasion: Evidence from a cross-national study in Germany and the United States
ABSTRACT Narrative messages are assumed to be more effective in changing recipients' attitudes than non-narrative messages. However, empirical evidence to support this assumption is sparse. We incorporated theoretical assumptions about the mechanisms of narrative persuasion into the two-step model of defensive processing to test whether narratives were more effective in changing recipients' attitudes toward legalizing marijuana for recreational use. We conducted two parallel experiments, one in Germany (N = 157) and one in the United States (N = 399). Our findings did not support the general assumption that narratives were more effective than non-narrative messages. However, prior attitudes were identified as an important unique factor in shaping recipients' transportation and identification and, in turn, the recipients' attitudes.
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来源期刊
Communication Monographs
Communication Monographs COMMUNICATION-
CiteScore
5.40
自引率
0.00%
发文量
12
期刊介绍: Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.
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