{"title":"先前态度在叙事说服中的作用:来自德国和美国的一项跨国家研究的证据","authors":"Corinna Oschatz, J. Niederdeppe, Jiawei Liu","doi":"10.1080/03637751.2021.2011344","DOIUrl":null,"url":null,"abstract":"ABSTRACT Narrative messages are assumed to be more effective in changing recipients' attitudes than non-narrative messages. However, empirical evidence to support this assumption is sparse. We incorporated theoretical assumptions about the mechanisms of narrative persuasion into the two-step model of defensive processing to test whether narratives were more effective in changing recipients' attitudes toward legalizing marijuana for recreational use. We conducted two parallel experiments, one in Germany (N = 157) and one in the United States (N = 399). Our findings did not support the general assumption that narratives were more effective than non-narrative messages. However, prior attitudes were identified as an important unique factor in shaping recipients' transportation and identification and, in turn, the recipients' attitudes.","PeriodicalId":48176,"journal":{"name":"Communication Monographs","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"The role of prior attitudes in narrative persuasion: Evidence from a cross-national study in Germany and the United States\",\"authors\":\"Corinna Oschatz, J. Niederdeppe, Jiawei Liu\",\"doi\":\"10.1080/03637751.2021.2011344\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Narrative messages are assumed to be more effective in changing recipients' attitudes than non-narrative messages. However, empirical evidence to support this assumption is sparse. We incorporated theoretical assumptions about the mechanisms of narrative persuasion into the two-step model of defensive processing to test whether narratives were more effective in changing recipients' attitudes toward legalizing marijuana for recreational use. We conducted two parallel experiments, one in Germany (N = 157) and one in the United States (N = 399). Our findings did not support the general assumption that narratives were more effective than non-narrative messages. However, prior attitudes were identified as an important unique factor in shaping recipients' transportation and identification and, in turn, the recipients' attitudes.\",\"PeriodicalId\":48176,\"journal\":{\"name\":\"Communication Monographs\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.1000,\"publicationDate\":\"2021-12-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communication Monographs\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/03637751.2021.2011344\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Monographs","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/03637751.2021.2011344","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
The role of prior attitudes in narrative persuasion: Evidence from a cross-national study in Germany and the United States
ABSTRACT Narrative messages are assumed to be more effective in changing recipients' attitudes than non-narrative messages. However, empirical evidence to support this assumption is sparse. We incorporated theoretical assumptions about the mechanisms of narrative persuasion into the two-step model of defensive processing to test whether narratives were more effective in changing recipients' attitudes toward legalizing marijuana for recreational use. We conducted two parallel experiments, one in Germany (N = 157) and one in the United States (N = 399). Our findings did not support the general assumption that narratives were more effective than non-narrative messages. However, prior attitudes were identified as an important unique factor in shaping recipients' transportation and identification and, in turn, the recipients' attitudes.
期刊介绍:
Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.