Activities of agricultural way of life – a key to attract tourist in agritourism, a study from Tra Que traditional village (Hoi An, Quang Nam, Viet Nam)

ABSTRACT This study focuses on the characteristics and activities of the ‘agricultural way of life’ in the development of the ‘agritourism’ in Tra Que vegetable village (Hoi An, Quang Nam) and to identify the level of tourist participation and their satisfaction in traditional agriculture activities. The questionnaire survey was conducted on 71 households and 100 tourists in Tra Que vegetable village (Hoi An, Quang Nam). After that, the author conducted in-depth interviews with 20 households and 3 groups of tourists to validate the data and semi-structured interview (SSI) of 3 people. The results showed that the diversity and distinctive characteristics of Tra Que’s farming lifestyle have significantly affected tourists’ engagement and satisfaction. One of the main determinants of the appeal of tourists to Tra Que vegetable village is the agricultural lifestyle. Local authorities and citizens should pay more attention to the experience of tourists in developing agritourism facilities in a traditional agrarian way. This is a key consideration for the potential growth of sustainable agricultural tourism in the vegetable village of Tra Que.