Nikhilesh Dholakia:关键的道路，危险和无尽的追求

IF 0.5 Q4 BUSINESS Journal of Historical Research in Marketing Pub Date : 2019-11-18 DOI:10.1108/JHRM-12-2018-0064

N. Dholakia

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引用次数: 1

摘要

本文的目的是通过自传的方式来追踪作者的个人和智力的演变。个人的、反思的、解释的、历史的叙述。对于作者来说，这篇论文的写作为个人和智力的进化打开了新的和反思的窗口，类似的效果可能会发生在一些读者身上。本文提出的一些关键方向可能会激发创新的关键营销工作。如何将对整个世界的观察与从文献中收集到的批判性理论结合起来，可能会有一些见解。这篇论文反映了世界上不平等、不公正的状况，这可能会激励其他人寻求创新的改善途径。作为一篇自传体叙事，这篇文章从定义上讲是原创的、独特的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Nikhilesh Dholakia: critical path, perils and unending quest

The purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.,Personal, reflective, interpretive, historical narrative.,For the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers.,Some of the critical directions suggested herein could possibly inspire innovative critical marketing work.,There may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature.,The paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways.,As an autobiographical narrative, this paper – by definition – is original and unique.

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来源期刊

Journal of Historical Research in Marketing BUSINESS-

CiteScore

0.90

自引率

33.30%

发文量

期刊介绍： Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs. In addition to regular full length research articles, the Journal occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics. Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.