建筑企业竞争力评估的AHP-MAUT混合模型——以越南和加拿大建筑企业为例

IF 3.1 Q2 CONSTRUCTION & BUILDING TECHNOLOGY Construction Innovation-England Pub Date : 2023-03-21 DOI:10.1108/ci-11-2022-0299
Hoang Nguyen Ngoc, Eslam Mohammed Abdelkader, A. Al-Sakkaf, G. Alfalah, T. Zayed
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引用次数: 0

摘要

由于建筑技术和工艺的不断进步,建筑行业正面临着巨大的挑战。因此,施工管理理论必须面对市场全球化和施工创新的新问题。解决这些挑战的关键因素是提高竞争建筑公司的竞争能力。在此背景下,衡量建筑企业的竞争力是扩大其竞争力增长和盈利能力的有效途径。为此,本研究论文的目的是为建筑公司的竞争力评估和对标设计一个三层多标准决策模型,同时处理广泛的基本因素和属性,涵盖了当前竞争市场的广泛方面。设计/方法/方法在第一层,为建筑公司引入了四个新的竞争力评估支柱(4P),即组织绩效,项目绩效,环境和客户以及创新和发展。这些支柱能够在长期和短期的基础上帮助建筑公司的管理。因此,本研究确定、整合并分析了21个关键竞争因素和80个关键竞争标准。第二层包括在加拿大和越南市场进行问卷调查,以获得两组主要信息。第一组信息包含竞争力因素和标准之间两两比较的反应。第二组涉及收集与每个竞争力标准相关的效用分数。然后,开发的模型利用层次分析法来审查竞争力因素和标准的相对重要性优先级。开发模型的第三层包括使用多属性效用理论,通过混合标准的相对重要性权重及其各自的效用函数来计算建筑公司的竞争力分数。此外,第三层包括进行敏感性分析,以得出影响建筑公司整体竞争力的最重要标准。开发的模型通过三个案例研究进行了测试和验证;一家加拿大建筑公司和两家越南建筑公司。研究结果表明,所开发的模型有可能对给定建筑公司的竞争能力进行综合和系统的绩效评估。此外,我们发现越南公司更注重环境和客户等支柱,而加拿大公司更注重创新和发展。敏感度分析结果显示,成本管理的有效性对越南企业的竞争力影响较大,而成本管理的有效性对加拿大企业的竞争力影响最为显著。实践意义构建的模型有助于建筑企业了解自身的市场竞争力,诊断自身的优势和劣势。它也有助于有效利用其有限的资源和制定可持续的长期战略计划,从而在其充满活力的商业市场中保持更好的地位。原创性/价值文献综述表明,报告的竞争力评估模型和实践无法解决当前建筑市场的挑战、技术和发展。
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A hybrid AHP-MAUT model for assessing competitiveness of construction companies: a case study of construction companies in Vietnam and Canada
Purpose The construction industry is facing an enormous number of challenges due to continuous advancements in construction technologies and techniques. Hence, construction management theories have to confront critical newly issues concerning market globalization and construction innovations. The key factor to address these challenges is to ameliorate the competitive abilities of the competing construction firms. In this context, measuring competitiveness of construction firms is an efficacious approach to amplify their competitive growth and profitability. To this end, the purpose of this research paper is to design a three-tier multi-criteria decision making model for competitiveness assessment and benchmarking of construction companies, meanwhile tackling a wide range of essential factors and attributes that covers broad aspects of the present competitive market. Design/methodology/approach In the first tier, four new pillars (4P) of competitiveness assessment are introduced for construction firms, namely, organization performance, project performance, environment and client and innovation and development. These pillars are able to aid in construction firms’ management on both long and short term basis. Hence, 21 key competitive factors and eighty key competitive criteria are identified, incorporated and analyzed in this research study. The second tier encapsulates carrying out a questionnaire survey in the Canadian and Vietnamese market to garner two main sets of information. The first set of information incorporates responses of the pairwise comparisons between competitiveness factors and criteria. The second set involves gathering utility scores pertinent to each competitiveness criteria. The developed model then leverages the use of analytical hierarchy process to scrutinize the relative importance priorities of competitiveness factors and criteria. The third tier of the developed model encompasses the use of multi-attribute utility theory to compute competitiveness scores for construction companies through blending criteria’ relative importance weights alongside their respective utility functions. In addition, the third tier comprises conducting a sensitivity analysis to derive the most important criteria influencing the overall competitiveness of construction companies. The developed model is tested and validated using three case studies; one construction company from Canada and two construction companies from Vietnam. Findings Results demonstrated that the developed model has a potential to render a synthesized and methodical performance evaluation for the competitive ability of a given construction company. Furthermore, it was found that Vietnamese companies are more considerate towards pillars pertaining to environment and client while Canadian companies are more attentive towards innovation and development. The outcome of sensitivity analysis revealed that effectiveness of cost management highly affects the competitive ability of Vietnamese companies while effectiveness of cost management exhibits the most significant influence on the competitive of Canadian companies. Practical implications The developed model can benefit construction companies to understand their competitiveness in their market and diagnose their strengths and weaknesses. It is also can be useful in efficient utilization of their limited resources and development of sustainable and long-term strategic plans strategic plans, which consequently leads to maintaining better position in their dynamic business markets. Originality/value Literature review manifests that reported competitiveness assessment models and practices are not able to address present challenges, technologies and developments in construction market.
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来源期刊
Construction Innovation-England
Construction Innovation-England CONSTRUCTION & BUILDING TECHNOLOGY-
CiteScore
7.10
自引率
12.10%
发文量
71
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