Accelerating an end to smoking: a call to action on the eve of the FCTC’s COP9

PurposeThe World Health Organization Framework Convention on Tobacco Control (WHO FCTC) is the first treaty negotiated under the auspices of the WHO This study aims to describe progress toward the framework’s goals, setbacks and strategies to update its articles to optimize outcomes Design/methodology/approachA review of relevant literature, including papers in this special issue, forms the basis for identifying steps necessary to amplify the impact of the FCTC FindingsThe WHO suggests that there are 1 3 billion users of tobacco globally The expected deaths associated with tobacco use could be dramatically reduced by hundreds of millions between now and 2060 through measures that improve cessation and harm reduction support among adults Additional steps needed to achieve the goals of the FCTC include developing new initiatives to address areas of profound neglect (for example, women);investing in global research and innovation;addressing the needs of vulnerable populations;and establishing a mechanism to fund priority actions required by low- and middle-income countries, including support for alternative livelihoods for smallholder farmers Practical implicationsIn November 2020, the WHO FCTC Parties will host their next Conference of the Parties (COP9) in the Netherlands This paper aims to contribute to the needed policy decisions related to this meeting Since acceptance of this article, the WHO FCTC team announced that doe to the COVID-19 pandemic COP9 has been rescheduled till November 2021 Originality/valueThere exists a need to prioritize the goals of tobacco control and offer clear strategies for its execution This paper fills this niche via a thorough and up-to-date analysis of how to amend and enforce the FCTC