Spanish-Language Television and Diaspora in Detroit and Los Angeles: Toward Latinx Media Enfranchisement

Spanish-language media have often been portrayed as catering to a “niche” market, because of presumed ethnic specificity and issues of linguistic proficiency and preference. Constructed as such, these media are seldom considered in the mainstream as having an impact on social incorporation, and media and opinions in the larger U.S. public sphere. Based on field research conducted in Detroit and Los Angeles, this article challenges such notions, showing how Spanish-language television, when utilized as a place-making tool as well as a source of local and national information, can contribute to viewers’ resilience, sense of self, and sociopolitical expression through media enfranchisement. In contrast to other studies that emphasize textual analysis or media enterprises in the aggregate, this article takes a meso-level approach, focusing on the differences made for Latinx communities by innovation in media access, reception strategies, and outreach by media professionals, along with the qualitative improvement of audiovisual representation.