{"title":"宝莱坞名人作为新自由主义生育市场生殖技术的生物消费者：对大众话语的研究","authors":"Isha Malhotra, Eva Sharma, R. Thakur","doi":"10.1177/13678779231174243","DOIUrl":null,"url":null,"abstract":"The article makes a biopolitical study of commercial surrogacy in India through the case studies of Bollywood celebrities prioritizing bioengineered babies through surrogacy. Drawing upon the theories of the culture industry and neoliberal subjectivity, the entanglement between the cultural economy of celebrity and the medico-industrial complex is decoded. The study attempts to focus on the existing popular public discourse using newspaper articles, tabloid press, interviews, and journal articles to investigate how Bollywood celebrities, as bioconsumers in the neoliberal surrogacy market, further genetic essentialism and neoliberal eugenics. Celebrities, as agents of new reproductive subjectivities, invite critical forays into bioeconomies of intensity, intimate life and belongings through the affective bonds of familial ties and kinship. Examining the moral economy of assisted reproductive technologies (ART) in India, the study highlights the exploitative use of the reproductive labour of surrogates, who are treated as effaced entities and as collateral ‘prosthetics’ in the ART industry.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Bollywood celebrities as bioconsumers of reproductive technologies in neoliberal fertility markets: A study of popular public discourse\",\"authors\":\"Isha Malhotra, Eva Sharma, R. Thakur\",\"doi\":\"10.1177/13678779231174243\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article makes a biopolitical study of commercial surrogacy in India through the case studies of Bollywood celebrities prioritizing bioengineered babies through surrogacy. Drawing upon the theories of the culture industry and neoliberal subjectivity, the entanglement between the cultural economy of celebrity and the medico-industrial complex is decoded. The study attempts to focus on the existing popular public discourse using newspaper articles, tabloid press, interviews, and journal articles to investigate how Bollywood celebrities, as bioconsumers in the neoliberal surrogacy market, further genetic essentialism and neoliberal eugenics. Celebrities, as agents of new reproductive subjectivities, invite critical forays into bioeconomies of intensity, intimate life and belongings through the affective bonds of familial ties and kinship. Examining the moral economy of assisted reproductive technologies (ART) in India, the study highlights the exploitative use of the reproductive labour of surrogates, who are treated as effaced entities and as collateral ‘prosthetics’ in the ART industry.\",\"PeriodicalId\":47307,\"journal\":{\"name\":\"International Journal of Cultural Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2023-05-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Cultural Studies\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/13678779231174243\",\"RegionNum\":2,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CULTURAL STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779231174243","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
Bollywood celebrities as bioconsumers of reproductive technologies in neoliberal fertility markets: A study of popular public discourse
The article makes a biopolitical study of commercial surrogacy in India through the case studies of Bollywood celebrities prioritizing bioengineered babies through surrogacy. Drawing upon the theories of the culture industry and neoliberal subjectivity, the entanglement between the cultural economy of celebrity and the medico-industrial complex is decoded. The study attempts to focus on the existing popular public discourse using newspaper articles, tabloid press, interviews, and journal articles to investigate how Bollywood celebrities, as bioconsumers in the neoliberal surrogacy market, further genetic essentialism and neoliberal eugenics. Celebrities, as agents of new reproductive subjectivities, invite critical forays into bioeconomies of intensity, intimate life and belongings through the affective bonds of familial ties and kinship. Examining the moral economy of assisted reproductive technologies (ART) in India, the study highlights the exploitative use of the reproductive labour of surrogates, who are treated as effaced entities and as collateral ‘prosthetics’ in the ART industry.
期刊介绍：
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.
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