A systematic review of UTAUT2 constructs’ analysis among MSMEs in non-OECD countries

Purpose This paper aims to analyse the unified theory of acceptance and use of technology (UTAUT) and UTAUT2 constructs used in research on information and communication technology (ICT) adoption and use among micro, small and medium enterprises (MSMEs) in non-organisation for economic co-operation and development (OECD) countries. It also investigates the areas of ICT adoption along the value chain in studies using these constructs. Design/methodology/approach Systematic literature review (SLR) was conducted, where 910 studies were retrieved manually in five academic databases. Forty-eight studies were finalised after four filtration levels. Findings Majority of the studies were published within the past six years, and 85.42% were studies in the form of journal papers. UTAUT constructs more researched compared to UTAUT2 constructs. More than half of the studies investigated ICT application in value chain boundaries, while 16 studies were organisation-wide studies. Research limitations/implications With developments in MSMEs’ technology, the UTAUT2 model must be expanded to internal company operations including finance and infrastructure maintenance. To boost competitiveness and productivity, non-OECD authorities should focus on the cost and user-centric characteristics of MSMEs’ technology adoption. Originality/value Although SLRs on UTAUT and UTAUT2 constructs have been attempted previously, this study contributes to the body of knowledge by focusing analysis on the application of those constructs on MSMEs in non-OECD countries and also by situating ICT adoption along the value chain of enterprises.