巴西和西班牙旅游网络形成中的信任和与信任相关的因素

IF 1.9 Q3 MANAGEMENT Journal of Trust Research Pub Date : 2023-01-02 DOI:10.1080/21515581.2023.2190900
David Leonardo Bouças da Silva, V. Hoffmann, L. Martínez-Cháfer
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引用次数: 0

摘要

尽管有证据表明信任对合作发展具有积极影响,但在信任不可行的情况下,需要与信任挂钩的要素。在这项调查中,与信任相关的要素被认为是合同、支持机构和互惠。本研究旨在确定信任和/或与信任相关的因素在巴西和西班牙旅游商业网络形成中的作用。采用结构方程模型对307家住宿公司进行了定量研究。研究结果表明,信任仍然是巴西和西班牙商业网络组成的关键因素,尽管仅凭信任可能无法充分解释旅游业的合作。这加强了利用与信任有关的要素来促进合作的论点。合同和SI取代了信任,而互惠则是对信任的补充。特别是SI在促进合作方面发挥着至关重要的作用,而不需要信任或产生交易成本,这是一项不那么明显但却很重要的服务。旅游目的地的网络往往是多样化和适应性强的,这表明合作是一个特殊的、持续的、动态的过程。这项调查得出的结论是,增强网络能力的决策必须考虑各种可能性,这些可能性与公司在相应旅游目的地的社会嵌入性相一致。
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Trust and trust-linked elements in the formation of tourism networks in Brazil and Spain
While there is evidence of the positive influence of trust in cooperation development, in situations where trust is unfeasible, trust-linked elements are needed. In this investigation, trust-linked elements are considered to be contracts, supporting institutions (SIs), and reciprocity. This research aims to determine the role of trust and/or trust-linked elements in the formation of tourism business networks of Brazil and Spain. A quantitative study, using structural equation modelling, was carried out on a sample of 307 lodging companies. The results show that trust remains a key element in the composition of both Brazilian and Spanish business networks, although trust alone may not sufficiently explain collaboration in the tourism industry. This strengthens the argument for employing trust-linked elements to promote cooperation. Contracts and SIs substitute trust, whereas reciprocity complements it. SIs, in particular, play a crucial role in fostering cooperation, without requiring trust or incurring transaction costs, which is a less obvious but nonetheless important service. Networks in tourism destinations are often diverse and adaptable, suggesting that cooperation is idiosyncratic and an ongoing, dynamic process. This investigation concludes that decision-making for enhancing networking capabilities must consider various possibilities aligned with the social embeddedness of the companies in the corresponding tourism destination.
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来源期刊
CiteScore
2.60
自引率
42.90%
发文量
9
期刊介绍: As an inter-disciplinary and cross-cultural journal dedicated to advancing a cross-level, context-rich, process-oriented, and practice-relevant journal, JTR provides a focal point for an open dialogue and debate between diverse researchers, thus enhancing the understanding of trust in general and trust-related management in particular, especially in its organizational and social context in the broadest sense. Through both theoretical development and empirical investigation, JTR seeks to open the "black-box" of trust in various contexts.
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