{"title":"印尼的美貌、教育声望和投票选择:一项实验研究","authors":"Ferdinand Eskol Tiar Sirait, Afrimadona, Eriyanto","doi":"10.1080/0967828X.2022.2119160","DOIUrl":null,"url":null,"abstract":"ABSTRACT This article investigates how young voters make political choices in the absence of adequate information about the candidates they will vote for. Under conditions of low information, voters often use whatever cues they see in the ballot paper to help them make decisions in a short time. This mental process is known as heuristics. Using online experimental methods with two-by-two factorial design, this study examines two forms of heuristics that young voters can use in their political decisions, namely, candidates’ appearance and their academic degrees. The results show that only the candidates’ academic attainment has a significant effect on the voting preferences of young voters. This academic degree primarily affects voters’ intention to vote. However, neither academic titles nor beautiful faces have any effect on voters’ willingness to recommend the candidates to others, engage in their campaigns, or contribute to their campaign finances.","PeriodicalId":45498,"journal":{"name":"South East Asia Research","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Beauty, educational prestige and vote choice in Indonesia: an experimental study\",\"authors\":\"Ferdinand Eskol Tiar Sirait, Afrimadona, Eriyanto\",\"doi\":\"10.1080/0967828X.2022.2119160\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This article investigates how young voters make political choices in the absence of adequate information about the candidates they will vote for. Under conditions of low information, voters often use whatever cues they see in the ballot paper to help them make decisions in a short time. This mental process is known as heuristics. Using online experimental methods with two-by-two factorial design, this study examines two forms of heuristics that young voters can use in their political decisions, namely, candidates’ appearance and their academic degrees. The results show that only the candidates’ academic attainment has a significant effect on the voting preferences of young voters. This academic degree primarily affects voters’ intention to vote. However, neither academic titles nor beautiful faces have any effect on voters’ willingness to recommend the candidates to others, engage in their campaigns, or contribute to their campaign finances.\",\"PeriodicalId\":45498,\"journal\":{\"name\":\"South East Asia Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2022-07-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"South East Asia Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/0967828X.2022.2119160\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"N/A\",\"JCRName\":\"ASIAN STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"South East Asia Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/0967828X.2022.2119160","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"N/A","JCRName":"ASIAN STUDIES","Score":null,"Total":0}
Beauty, educational prestige and vote choice in Indonesia: an experimental study
ABSTRACT This article investigates how young voters make political choices in the absence of adequate information about the candidates they will vote for. Under conditions of low information, voters often use whatever cues they see in the ballot paper to help them make decisions in a short time. This mental process is known as heuristics. Using online experimental methods with two-by-two factorial design, this study examines two forms of heuristics that young voters can use in their political decisions, namely, candidates’ appearance and their academic degrees. The results show that only the candidates’ academic attainment has a significant effect on the voting preferences of young voters. This academic degree primarily affects voters’ intention to vote. However, neither academic titles nor beautiful faces have any effect on voters’ willingness to recommend the candidates to others, engage in their campaigns, or contribute to their campaign finances.
期刊介绍:
Published three times per year by IP Publishing on behalf of SOAS (increasing to quarterly in 2010), South East Asia Research includes papers on all aspects of South East Asia within the disciplines of archaeology, art history, economics, geography, history, language and literature, law, music, political science, social anthropology and religious studies. Papers are based on original research or field work.