{"title":"基于营销活动投资分析的企业系统财务管理优化","authors":"V. Levytskyi","doi":"10.29038/2411-4014-2019-02-101-108","DOIUrl":null,"url":null,"abstract":"The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.","PeriodicalId":33225,"journal":{"name":"Ekonomichnii chasopis Skhidnoievropeis''kogo natsional''nogo universitetu imeni Lesi Ukrayinki","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES\",\"authors\":\"V. Levytskyi\",\"doi\":\"10.29038/2411-4014-2019-02-101-108\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.\",\"PeriodicalId\":33225,\"journal\":{\"name\":\"Ekonomichnii chasopis Skhidnoievropeis''kogo natsional''nogo universitetu imeni Lesi Ukrayinki\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Ekonomichnii chasopis Skhidnoievropeis''kogo natsional''nogo universitetu imeni Lesi Ukrayinki\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29038/2411-4014-2019-02-101-108\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ekonomichnii chasopis Skhidnoievropeis''kogo natsional''nogo universitetu imeni Lesi Ukrayinki","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29038/2411-4014-2019-02-101-108","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.
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