这不仅仅是一场游戏:电子竞技中的虚拟优势和主观幸福感

IF 6.8 1区 管理学 Q1 BUSINESS Journal of Interactive Marketing Pub Date : 2022-12-04 DOI:10.1177/10949968221127897
Francesco Raggiotto, Daniele Scarpi
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引用次数: 5

摘要

作者调查了电子竞技(竞技电子游戏)背景下的主观幸福感。他们采用了虚拟边缘加工理论的理论视角,这是边缘加工理论从物理环境到数字环境的最新改编。长期以来,体育一直被用作改善主观幸福感的工具。研究的问题是,电子竞技是否能像体育运动一样带来幸福感,以及通过什么心理机制。作者通过在数百名电子竞技选手身上测试的适度调解概念模型来回答问题。它们还解决了隐私问题的作用,因为电子竞技对玩家的隐私构成了几个潜在的威胁,可能会阻碍玩家实现幸福。研究结果表明,虚拟边缘工作为理解消费者在数字环境中的行为提供了一个有用的理论视角。他们还表明,在对数字环境的积极控制和对隐私问题的消极控制下,电子竞技可以通过实现自我增强的感觉来带来幸福感。
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It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports
The authors investigate subjective well-being in the context of e-sports (competitive video games). They adopt the theoretical lenses of virtual edgework theory, a recent adaptation of edgework theory from physical to digital contexts. Sports have long been used as a tool to improve subjective well-being. The research question is whether e-sports lead to well-being, as their physical sport counterparts do, and through what psychological mechanisms. The authors answer through a conceptual model of moderated mediation tested on hundreds of e-sports players. They also address the role of privacy concerns, as e-sports pose several potential threats to players’ privacy that could hinder players’ achievement of well-being. Findings suggest that virtual edgework provides a useful theoretical perspective for understanding consumers’ behavior in digital environments. They also show that e-sports can lead to well-being by achieving feelings of self-enhancement under the positive moderation of perceived control over the digital environment and the negative moderation of privacy concerns.
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来源期刊
CiteScore
20.20
自引率
5.90%
发文量
39
期刊介绍: The Journal of Interactive Marketing aims to explore and discuss issues in the dynamic field of interactive marketing, encompassing both online and offline topics related to analyzing, targeting, and serving individual customers. The journal seeks to publish innovative, high-quality research that presents original results, methodologies, theories, and applications in interactive marketing. Manuscripts should address current or emerging managerial challenges and have the potential to influence both practice and theory in the field. The journal welcomes conceptually rigorous approaches of any type and does not favor or exclude specific methodologies.
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