In defence of the world’s most reviled vertebrate animals: part 1: ‘lower’ species (sharks, snakes, vultures, frogs & toads)

ABSTRACT Biodiversity is vital to the welfare and survival of humans, but public support for conservation of most animal species is appallingly limited. Vertebrates make up less than 5% of the world’s documented animal species, but are viewed far more sympathetically than invertebrates. This is because humans are empathetic with the appearance and behaviour of many of them, particularly the charismatic superstars like pandas and tigers that currently are the mainstays of biodiversity fundraising. Conversely, just as such attractive icons are effective ambassadors of biodiversity conservation, so certain detested and sometimes dangerous vertebrate pests have greatly compromised the public image of biodiversity. Some of these species, admittedly, are responsible for significant damage to health and economic welfare. Nevertheless, this paper shows that all play important ecological roles, they have compensating economic values, their harm has often been exaggerated, and their very negative public images are undeserved. This first installment deals with the most reviled ‘lower’ vertebrate species: sharks (representing fish); frogs and toads (representing amphibians); snakes (representing reptiles); and vultures (representing birds). The next contribution will deal with mammals.