{"title":"Boekbespreking","authors":"R.-J. Voorn","doi":"10.5117/2020.048.002.005","DOIUrl":null,"url":null,"abstract":"Karen Nelson-Field is oprichter en executive director van Amplified Intelligence alsmede hoogleraar Media Innovation aan de Universiteit van Adelaide in Australië. In haar vorige boek uit 2013 besprak zij, op basis van onderzoek, wat fabel of feit was met betrekking tot viral marketing.","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.3000,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tijdschrift Voor Communicatiewetenschap","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.5117/2020.048.002.005","RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
摘要
Karen Nelson Field是Amplified Intelligence的创始人兼执行董事,也是澳大利亚阿德莱德大学媒体创新教授。在她2013年的上一本书中,她根据研究讨论了病毒营销的寓言或事实。
Karen Nelson-Field is oprichter en executive director van Amplified Intelligence alsmede hoogleraar Media Innovation aan de Universiteit van Adelaide in Australië. In haar vorige boek uit 2013 besprak zij, op basis van onderzoek, wat fabel of feit was met betrekking tot viral marketing.