{"title":"奢侈品的实用主义","authors":"Marisa Díez-Arroyo","doi":"10.5209/clac.70561","DOIUrl":null,"url":null,"abstract":"This paper investigates the lexical items used in online automobile advertising to characterize the motorcar as a luxury product. The main questions examined are, firstly, how certain words are interpreted as denoting luxury concepts by potential readers, and, secondly, whether luxury and non-luxury marques differ in the use of these units. The issues here are addressed from a double theoretical framework: a theory of luxury, which allows for the identification and classification of the vocabulary of luxury, and Relevance Theory, a pragmatic model which explains how words are subject to pragmatic modulation during interpretation, leading to the construction of ad hoc concepts.","PeriodicalId":44456,"journal":{"name":"Circulo De Linguistica Aplicada a La Comunicacion","volume":"83 1","pages":"25-39"},"PeriodicalIF":0.7000,"publicationDate":"2020-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The pragmatics of luxury\",\"authors\":\"Marisa Díez-Arroyo\",\"doi\":\"10.5209/clac.70561\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper investigates the lexical items used in online automobile advertising to characterize the motorcar as a luxury product. The main questions examined are, firstly, how certain words are interpreted as denoting luxury concepts by potential readers, and, secondly, whether luxury and non-luxury marques differ in the use of these units. The issues here are addressed from a double theoretical framework: a theory of luxury, which allows for the identification and classification of the vocabulary of luxury, and Relevance Theory, a pragmatic model which explains how words are subject to pragmatic modulation during interpretation, leading to the construction of ad hoc concepts.\",\"PeriodicalId\":44456,\"journal\":{\"name\":\"Circulo De Linguistica Aplicada a La Comunicacion\",\"volume\":\"83 1\",\"pages\":\"25-39\"},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2020-07-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Circulo De Linguistica Aplicada a La Comunicacion\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.5209/clac.70561\",\"RegionNum\":4,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"LANGUAGE & LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Circulo De Linguistica Aplicada a La Comunicacion","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.5209/clac.70561","RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
This paper investigates the lexical items used in online automobile advertising to characterize the motorcar as a luxury product. The main questions examined are, firstly, how certain words are interpreted as denoting luxury concepts by potential readers, and, secondly, whether luxury and non-luxury marques differ in the use of these units. The issues here are addressed from a double theoretical framework: a theory of luxury, which allows for the identification and classification of the vocabulary of luxury, and Relevance Theory, a pragmatic model which explains how words are subject to pragmatic modulation during interpretation, leading to the construction of ad hoc concepts.
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