Prophetic performatives: the New Age’s pending efficacy through self-prophecy

Abstract This paper broadens the limited area of scholarship on New Age spiritualism by providing and explanation for the suasive force of one of its main themes, the ‘Law of Attraction’. Rhonda Byrne’s The Secret, is utilised as emblematic of the doctrine, where the individual is seen to engage in a dynamic similar to that of classical predictive prophecy, with the role of prophet being internalised. Three elements discussed are the positioning of the prophet, prophecy’s temporal ambiguity, and its linguistic tense. This paper suggests that the Law of Attraction re-imagines and employs the predictive prophetic structure and suggests that such a belief can act as a fetish.