Abdelhak Senadjki, Samuel Ogbeibu, Saidatulakmal Mohd, Au Yong Hui Nee, I. Awal
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Harnessing Artificial Intelligence for Business Competitiveness in Achieving Sustainable Development Goals
ABSTRACT This study investigates Artificial Intelligence (Awareness, Knowledge, Empowerment, Implementation) on competitiveness and the mediating role of innovations (Social Innovation, Environmental Innovation, and Technological Innovation). We employed the Open Innovation theory (OIT). The data from 480 SMEs were analyzed using SmartPLS. The findings elucidate that the relationship between AI (awareness, empowerment, implementation) and competitiveness is positively significant. Also, there is a partial mediation effect between AI awareness and competitiveness. Technological innovation partially mediates between AI (Implementation and Knowledge) and competitiveness. Policymakers should initiate strategies to integrate AI innovations. The study extends the OIT to create new technological, social and environmental innovations.
期刊介绍:
Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.