Adopting GRI Standards for the Circular Economy strategies disclosure: the case of Italy

Purpose Circular economy (CE) disclosure is becoming urgent for firms, but an accepted and recognized approach to address it is still missing, especially at small and medium enterprises (SMEs) level. This study aims to contribute to this issue by exploring the potential of the adoption of Global Reporting Initiative (GRI) Standards as a standardized approach for CE disclosure. The paper proposes a framework that identifies the existence of specific relationships between the topics included in GRI 300 Standards and CE strategies, which can be considered as managerial guidelines for CE strategy disclosure by companies. Design/methodology/approach The paper uses an explorative research methodology based on the content analysis of secondary data taken from the sustainability reports of the SMEs listed in STAR segment of Borsa Italiana. Findings The analysis shows that GRI Standards are currently adopted to disclose the CE strategies by Italian SMEs across different economic sectors including construction, food, automotive, retail, personal and household goods, industrial goods and services, electronics, media and technology. In particular, GRI 301 is used for the disclosure about Recycling, Reuse, Reverse logistics, Industrial Symbiosis, Eco-Design, Product as a Service and Refurbishing/Reconditioning/Remanufacturing. GRI 302 is suited to disclose CE strategies about Eco-Design, Renewable Energy and Industrial Symbiosis. GRI 303 can be useful to disclose about Reuse and Industrial Symbiosis. GRI 305 is appropriate for Eco-Design, Renewable Energy, Product as a Service, Industrial Symbiosis and Recycling. Finally, GRI 306 is useful to communicate the CE strategies of Recycling, Reuse, Reverse Logistics, Eco-Design, Industrial Symbiosis, Maintenance/Repair, Refurbishing/Reconditioning/Remanufacturing. Practical implications The paper includes implications concerning how to report the implementation of a wide range of CE practices, mainly using GRI 301, 302, 303, 305 and 306. These implications are mainly addressed to SMEs in different economic sectors. Social implications The use of the proposed framework, by improving the transparency and communication of the CE strategies used by companies, may contribute to accelerate the consumer awareness on CE practices fostering the CE transition, especially of SMEs, with a positive effect on society and environment. Originality/value This study extends the literature on CE by developing one among the few standardized approaches using the GRI Standards for the disclosure of CE strategies, a topic mainly investigated in the literature with reference to large companies in a few industries. The framework is also useful to explore the implementation of CE strategies across SMEs in different industrial sectors.