Airbnb难忘体验的新概念框架:客人的视角

IF 2.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Culture Tourism and Hospitality Research Pub Date : 2021-07-18 DOI:10.1108/IJCTHR-01-2021-0002
Erose Sthapit, Peter Björk, Dafnis N. Coudounaris, M. J. Stone
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引用次数: 10

摘要

目的这项定性研究旨在探索客人在爱彼迎住宿期间的活动、与这些体验相关的情绪以及难忘的爱彼迎体验的组成部分。设计/方法/方法使用自行开放式问卷对过去三年中入住Airbnb的游客进行了定性的实证研究。数据是使用两种不同的来源收集的,用于三角测量目的,称为研究1和2。发现许多受访者报告说,他们在家和住在Airbnb时都进行了类似的活动,这支持了Burch(1969)的溢出理论。旅行者大多回忆起日常活动,比如做饭。研究结果表明,与其他住宿类型相比,Airbnb的溢出效应更为普遍,因为人们经常从自己的家到另一个人的家。受访者将他们的爱彼迎体验与积极的喜悦情绪联系起来。受访者提到了在Airbnb体验中感到快乐的许多原因,比如与旅伴分享旅行和与朋友共度时光。实际含义Airbnb应明确界定房东的任务和责任,房东应以友好的方式对待客人,包括解决他们在租赁物业方面面临的任何问题。独创性/价值本文为令人难忘的Airbnb体验提出了一个新的概念框架,该框架包括几个组成部分:社交和与朋友和家人的联系、地点、主人的热情好客、宾至如归的感觉、家居设施和负面体验(房间的恶劣条件和不诚实的主人)。
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A new conceptual framework for memorable Airbnb experiences: guests’ perspectives
Purpose This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences. Design/methodology/approach An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tourists who had stayed in an Airbnb in the past three years. Data were collected using two different sources for triangulation purposes, referred to as Studies 1 and 2. Findings Many respondents reported conducting similar activities while at home and while staying in an Airbnb, supporting Burch’s (1969) spill-over theory. Travellers mostly recalled mundane activities, such as cooking. The results suggest that the spill-over effect is more prevalent in the Airbnb context than in other accommodation types, as one often travels from one’s own home to another’s home. Respondents associated their Airbnb experience with the positive emotion of joy. Respondents mentioned numerous reasons for having felt joy during their Airbnb experiences, such as sharing the trip with travel companions and spending time with friends. Practical implications Airbnb should clearly define host’s tasks and responsibilities, hosts should treat guests in a friendly manner, which includes resolving any problems they face in relation to the rental property. Originality/value This paper proposes a new conceptual framework for a memorable Airbnb experience, which comprises several components: socialising and bonding with friends and family members, location, the host’s hospitality, a homely feeling, home amenities and negative experiences (the poor condition of the room and a dishonest host).
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来源期刊
CiteScore
3.80
自引率
0.00%
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0
期刊介绍: The International Journal of Culture, Tourism, and Hospitality Research focuses on building bridges in theory, research, and practice across the inter-related fields of culture, tourism and hospitality. Published with the IACTHR it encourages articles that advance theory and research on the roles of culture, tourism, and hospitality in the lives of individuals, households, and organizations. This includes the perspectives and interpretations of all stakeholders including participants and providers of tourism and hospitality services. The journal especially seeks to nurture interdisciplinary multicultural work among sociological, psychological, geographical, consumer, leisure, marketing, travel and tourism, hospitality, and sport and entertainment researchers. IJCTHR covers: -Tourist culture and behaviour -Marketing practices in tourism and hospitality, and how this relates to cultures -Consumer behaviour and trends in tourism and hospitality -Destination culture and destination marketing -International tourism and hospitality
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