年轻人分享,但做得不同:千禧一代和Z世代对等住宿消费的实证比较

IF 3.4 4区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Cornell Hospitality Quarterly Pub Date : 2022-09-04 DOI:10.1177/19389655221119463
Alei Fan, Hhye Won Shin, J. Shi, L. Wu
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引用次数: 5

摘要

本研究以消费者社会化理论和代际群体理论为基础,考察了共享经济在年轻旅行者中的消费现象。具体而言,目前的研究调查了千禧一代和Z世代旅行者对点对点住宿的消费意愿,点对点是最受欢迎的共享经济商业模式之一。这项研究探讨了消费价值观如何影响年轻旅行者对对等住宿的选择,以及两代人之间是否存在任何相似或差异。研究结果表明,尽管功利主义和享乐价值观影响着年轻一代使用对等住宿的意愿,但可持续性和社交互动价值观,以及感知到的社交媒体曝光度,对Z世代(与千禧一代相比)起着更重要的作用。此外,年轻人对自我提升的需求对他们对对等住宿的价值评估产生了重大影响,尤其是对千禧一代来说。这些代际差异有助于行业从业者更好地为这两个细分市场服务和营销。
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Young People Share, But Do So Differently: An Empirical Comparison of Peer-to-Peer Accommodation Consumption Between Millennials and Generation Z
Built on the consumer socialization theory and generational cohort theory, this research examines the consumption phenomena of the sharing economy among young travelers. Specifically, the current study investigates Millennial and Generation Z travelers’ consumption intention for peer-to-peer accommodations—one of the most popular sharing economy business models. This study explores how consumption values impact young travelers’ choice of peer-to-peer accommodation and whether any similarities or differences exist across the two generational cohorts. The research findings suggest that, while utilitarian and hedonic values influence both young generations’ intention to use peer-to-peer accommodation, sustainability and social interaction values, as well as perceived social media exposure, play more important roles for Generation Z (vs. Millennials). Furthermore, young people’s needs for self-enhancement extends significant impacts on their value evaluations of the peer-to-peer accommodations, particularly for Millennials. These generational differences help industry practitioners better serve and market to the two market segments.
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来源期刊
CiteScore
8.50
自引率
2.90%
发文量
17
期刊介绍: Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.
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