Jogos digitais: percepção de valor através de elementos objetivos e subjetivos

and descriptive approach us-ing a questionnaire previously prepared to obtain the data. Then analysis was made about the 200 questionnaires answered. Posteriorly, it was observed that: the most preferred genres of games were action, adventure, Role Playing Game (RPG) and shooting; the most important factors in the purchase of a game are gameplay, story (plot), promotion and that the game be a pastime, proportion of escape and/or resting of reality; and both gameplay and story are considered more important than promotion.