与居民满意度和行为意向相关的事件影响——南京青年奥运会前研究

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2020-04-14 DOI:10.1108/ijsms-03-2019-0027
J. Zhang, K. Byon, Kaijuan Xu, Haiyan Huang
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引用次数: 17

摘要

本文旨在(1)探讨社会文化、经济和环境对满意度和行为意向的积极和消极影响;以及(2)考察大型体育赛事前后主办城市居民的赛事影响、满意度和行为意向之间的关系变化。,我们使用面板数据来估计居民的反应如何随时间变化。数据收集于南京青年奥林匹克运动会举办前三个月(266年前)和举办后三个月。通过验证性因子分析(CFA)、结构方程建模(SEM)和不变性检验对数据进行分析。,负面和正面感知的社会文化、经济和环境影响、满意度和行为意图之间存在显著关系。此外,研究结果表明,社会文化对满意度的影响和满意度对行为意向的影响在事件发生后得到了加强。在这两个时间点上,积极的环境影响和满意度之间的关系有所减少。我们的研究结果表明,在整个六个月的研究过程中,居民对体育赛事的评估发生了部分变化。,本研究与最近的研究不同之处在于,它考察了社会文化、经济和环境事件对居民满意度的影响,并测试了负面事件影响对居民满意度和行为意向的影响。当前的研究通过强调同一受访者的事件影响、满意度和行为意图之间的关系随时间的推移而发生的变化,为文献做出了贡献。
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Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games
The paper aims to (1) explore the positive and negative sociocultural, economic, and environmental impacts on satisfaction, and behavioral intentions; and (2) examine the changes in relationships among event impacts, satisfaction and behavioral intentions of host city residents before and after a major sporting event.,We used panel data to estimate how resident responses change over time. The data were collected three months before (N before = 266) and three months after (N after = 266) the Nanjing Youth Olympic Games. Data were analyzed by confirmatory factor analysis (CFA), structural equation modeling (SEM) and invariance tests.,A significant relationship exists between negative and positive perceived sociocultural, economic, and environmental impacts, satisfaction and behavioral intentions. In addition, findings suggest that the effect of the sociocultural impacts on satisfaction and of satisfaction on behavioral intentions strengthened after the event. The relationship between positive environmental impacts and satisfaction was reduced across the two points in time. Our results indicate that residents’ assessment regarding the sporting event partially changed over the whole six-month course of the study.,This study differs from most recent research in that it examines the sociocultural, economic, and environmental event impacts in modeling residents’ satisfaction and testing the influence of negative event impacts on residents’ satisfaction and behavioral intentions. The current study contributes to the literature by emphasizing the changes that occur regarding the relationships among event impacts, satisfaction and behavioral intentions across the same respondents over time.
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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