Digital solutions for bespoke apparel achieving mass customization in as service business models

The Information and Communications Technology sector may be organized into individual technologies or solutions. Theoretical literature review argues digitalization technologies make up enterprise architecture and shape business processes or business models. It also shows contemporary business models market solutions for a given value or impact, rather than sell individual technologies per se. Empirical data confirms enterprise architecture is the market for system integration. Market data shows the market leader is Software AG. The goal of this article is to build a theory with an emerging case example of more technologically and business model sophisticated solutions than the theoretical and market benchmark. The methodology is a dual case study on important market players, Siemens and PTC. The standalone cases allow for similar solutions which cannot be otherwise tested or validated. Reference is also paid to other market players within the article. The empirical data analysis is compared to acceptable benchmarks, theoretical literature review and the enterprise architecture market leader Software AG. Findings show emerging technologies add capability maturity levels to accepted system integration. Network business models with a quantifiable and provable customer value proposition: bespoke or personalized products, reasonable cost per item, and zero inventory achieve the vision of mass customization. The business models are enabled by the highest level of digitalization capability maturity, not considered in the status quo literature review and at the leading enterprise architect. They place the textile industry at the forefront of technological innovation and extended reality-based marketing.