衡量电子采购平台的用户体验:电子采购体验指数的制定

IF 3.2 4区 管理学 Q2 BUSINESS Journal of Fashion Marketing and Management Pub Date : 2020-11-05 DOI:10.1108/jfmm-02-2020-0022
Xingtong Li, Li Zhao, S. Lee
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引用次数: 2

摘要

目的基于两个主要理论,如(1)三角联盟模型和(2)技术-组织-环境框架,本文旨在开发适当的量表来衡量电子采购体验指数。设计/方法/方法该样本包括美国和印度共630名已经使用电子商务平台的电子采购平台用户。心理测量分析采用项目反应理论和因素分析。印度和美国参与者之间建立了测量不变性,表明两种文化中的项目概念相似。研究结果表明,当在线采购平台为做出采购决策、寻找潜在买家和更有效地管理采购活动提供足够的资源时,用户会有更好的体验。从电子采购平台的角度来看,当企业解决五个因素中的问题时,供应商的绩效和用户的体验可以得到改善。研究局限性/含义该研究的目的是开发EEI,以评估供应商在电子采购平台方面的经验。由于创新理论(DOI)的扩散,不同的适应阶段可能会导致不同的体验和与买家的关系。原创性/价值从理论角度来看,本研究是少数将三角对齐模型(TAM)和技术-组织-环境(TOE)理论相结合,并为在线采购平台的用户体验开发可靠有效的量表(EEI)的研究之一。基于之前的量表,EEI与传统服装采购的既定理论非常一致,同时考虑了电子采购实践的细节。
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Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index
PurposeGrounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop appropriate scales to measure the e-sourcing experience index (EEI).Design/methodology/approachThe sample includes a total of 630 e-sourcing platform users in the US and India who have already utilized e-commerce platforms. Item response theory and factor analysis were used for the psychometric analysis. Measurement invariance was established between the Indian and US participants, indicating similar conceptualization of the items across the two cultures.FindingsThe study's results demonstrated that users have a better experience when online sourcing platforms provide adequate resources for making sourcing decisions, finding potential buyers and managing sourcing activities more efficiently. From the perspective of e-sourcing platforms, suppliers' performance and users' experiences can be improved when businesses address the concerns indicated in the five factors.Research limitations/implicationsThe study's objective was to develop the EEI in order to assess suppliers' experiences with e-sourcing platforms. Due to the diffusion of innovation theory (DOI), different stages of adaptation may cause varied experiences and relationships with buyers.Originality/valueFrom a theoretical perspective, this study is one of the few to combine triangular alignment model (TAM) and technology–organization–environment (TOE) theories and to develop a reliable and valid scale (EEI) for user experiences with online sourcing platforms. Based on the previous scales, the EEI was found to be well in line with the established theories on traditional apparel sourcing, and, at the same time, considered the particulars of e-sourcing practices.
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来源期刊
CiteScore
7.30
自引率
8.60%
发文量
41
期刊介绍: ■Apparel innovation ■Brand loyalty ■Consumer decisions and shopping behaviour ■Manufacturing systems ■Market positioning ■Merchandising ■Perceptions in the marketplace ■Piracy issues ■Pricing structures ■Product image ■Quality and performance measurement ■The importance of socio-economic factors In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.
期刊最新文献
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