Why resist?: opposition to mask-wearing during the Covid-19 pandemic in Greece

ABSTRACT This study investigates the factors that might have affected the implementation of the mask-wearing measure in Greek society from March 2020 to November 2021. To do so, this study utilizes a critical review of dominant characteristics of modern Greek society followed by a systematic review of the most recent literature on mask-wearing attitudes. The data in this study is derived from official Greek governmental announcements regarding the mask-wearing measure during the pandemic and the depiction of attitudes towards mask-wearing through Greek digital media, including digital newspapers, informative magazines and websites, and digital news sites. The article argues that the main preventive factors relate to distrust towards authority, including specific identified barriers according to relevant literature. More importantly, this study reinforces the significance of the adequate appreciation of the historical, cultural and social context within which political measures are implemented regardless of their global scale and universal necessity.