Shaping Markets Through Temporal, Constructive, and Interactive Agency

In this introductory essay, we develop a theoretical framework of agency as a basis for strategic shaping and market transformation. We conceive of agency as both constrained and enabled by structure, and we build on sociological views that treat market structures as pairings of cultural schemas and material resources that are mutually sustaining. Structures contain the seeds for change because contradictions and conflicts that are inherent to structure inspire agents to imagine a new order and provide pathways to enact them. We theorize three connected forms of agency. Constructive agency captures agents’ ability to differently apply schemas to mobilize resources and improve their strategic positions. Temporal agency underlies agents’ autonomy and individuation, and enables agents to envision new possibilities. Interactive agency captures the collective nature of agency, where interactions among heterogeneous actors provide opportunities for agents to persuade others of their changing conceptions and learn new schemas, expanding agents’ repertoires for shaping opportunities.