Typography and meaning-making in Arabic children’s literature: the covert communication!

Abstract Little is known about typography and its contribution to the meaning-making process in children’s storybooks. This study applied the systematic framework for a distinctive feature analysis of typography to explore the manifestations of typography in 24 recently published Arabic children’s storybooks and outline typography’s ideational, interpersonal, and textual functions as interpreted according to the Arabic sociocultural context. The findings show a pattern of visually manipulated typographic representations in terms of weight, expansion and spacing, curvature, connectivity, orientation, irregularity, and colors. In its ideational function, the typography constructed, reflected, and evoked visual images of real-life representations. In its interpersonal function, the typography communicated educative, social, and cultural messages and values to young readers. In its textual function, the typography supported dramatic atmospheres, matched the tone and rhythm of the story, harmonized with the stories’ themes, reflected the characters’ emotions and thoughts, and highlighted or differentiated incidents, concepts, and characters. The typography was found to be a promising communicative resource in Arabic children’s storybooks.