Milton M. Herrera, Leonela S. León, Lorena K. Vargas Ortiz
{"title":"口碑对网络品牌社区影响的动态分析","authors":"Milton M. Herrera, Leonela S. León, Lorena K. Vargas Ortiz","doi":"10.14349/SUMNEG/2018.V9.N20.A1","DOIUrl":null,"url":null,"abstract":"r E s U M E N Un análisis dinámico de los efectos del boca a boca en las comunidades de marcas en línea A dynamic analysis of the effects of word-of-mouth on online brand communities Milton M. Herrera1, Leonela S. León2 and Lorena K. Vargas-Ortiz3 1 Università Degli Studi di Palermo and Universidad Militar Nueva Granada, Faculty of Economic Sciences, Bogotá, Colombia. (Corresponding author) Email address: milton.herrera@unimilitar.edu.co. ORCID: 0000-0002-0766-8391. 2 Universidad Piloto de Colombia and Escuela Europea de Dirección y Empresa, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: leonelasarahy@gmail.com. ORCID: 0000-0001-6212-9713. 3 Universidad Piloto de Colombia, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: lorenavargasortiz@hotmail.com. ORCID: 0000-0002-8974-6719. received on May 23rd 2018 Accepted on August 8th 2018 Available online on september 8th 2018","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3000,"publicationDate":"2018-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"A dynamic analysis of the effects of word-of-mouth on online brand communities\",\"authors\":\"Milton M. Herrera, Leonela S. León, Lorena K. Vargas Ortiz\",\"doi\":\"10.14349/SUMNEG/2018.V9.N20.A1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"r E s U M E N Un análisis dinámico de los efectos del boca a boca en las comunidades de marcas en línea A dynamic analysis of the effects of word-of-mouth on online brand communities Milton M. Herrera1, Leonela S. León2 and Lorena K. Vargas-Ortiz3 1 Università Degli Studi di Palermo and Universidad Militar Nueva Granada, Faculty of Economic Sciences, Bogotá, Colombia. (Corresponding author) Email address: milton.herrera@unimilitar.edu.co. ORCID: 0000-0002-0766-8391. 2 Universidad Piloto de Colombia and Escuela Europea de Dirección y Empresa, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: leonelasarahy@gmail.com. ORCID: 0000-0001-6212-9713. 3 Universidad Piloto de Colombia, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: lorenavargasortiz@hotmail.com. ORCID: 0000-0002-8974-6719. received on May 23rd 2018 Accepted on August 8th 2018 Available online on september 8th 2018\",\"PeriodicalId\":42652,\"journal\":{\"name\":\"Suma de Negocios\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.3000,\"publicationDate\":\"2018-07-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Suma de Negocios\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.14349/SUMNEG/2018.V9.N20.A1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Suma de Negocios","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14349/SUMNEG/2018.V9.N20.A1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
A dynamic analysis of the effects of word-of-mouth on online brand communities
r E s U M E N Un análisis dinámico de los efectos del boca a boca en las comunidades de marcas en línea A dynamic analysis of the effects of word-of-mouth on online brand communities Milton M. Herrera1, Leonela S. León2 and Lorena K. Vargas-Ortiz3 1 Università Degli Studi di Palermo and Universidad Militar Nueva Granada, Faculty of Economic Sciences, Bogotá, Colombia. (Corresponding author) Email address: milton.herrera@unimilitar.edu.co. ORCID: 0000-0002-0766-8391. 2 Universidad Piloto de Colombia and Escuela Europea de Dirección y Empresa, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: leonelasarahy@gmail.com. ORCID: 0000-0001-6212-9713. 3 Universidad Piloto de Colombia, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: lorenavargasortiz@hotmail.com. ORCID: 0000-0002-8974-6719. received on May 23rd 2018 Accepted on August 8th 2018 Available online on september 8th 2018
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