客座编辑:青睐田野调查让营销更有意义

IF 3.7 3区 管理学 Q2 BUSINESS European Journal of Marketing Pub Date : 2023-06-09 DOI:10.1108/ejm-07-2023-987
T. Otterbring, G. Viglia, Laura Grazzini, Gopal Das
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Guest editorial: Favoring fieldwork makes marketing more meaningful
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来源期刊
CiteScore
6.90
自引率
13.60%
发文量
126
期刊介绍: The EJM is receptive to all areas of research which are relevant to marketing academic research, some examples are: ■Sustainability and ethical issues in marketing ■Consumer behaviour ■Advertising and branding issues ■Sales management and personal selling ■Methodology and metatheory of marketing research ■International and export marketing ■Services marketing ■New product development and innovation ■Retailing and distribution ■Macromarketing and societal issues ■Pricing and economic decision making in marketing ■Marketing models
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