Towards a Conceptualization of Corporate Accountability: A Consumer Perspective

Corporate accountability remains a significant construct in normative business management theory, yet it remains ambiguous in practice. This research operationalizes a three-factor perceived corporate accountability scale from the consumers’ perspective based on the extant literature then validates this scale among three consumer samples. Perceived corporate accountability consists of three factors: proactive expectancy, reactive expectancy, and accountability enforcement. Implications for both theory and practice are discussed.