旅游市场营销技术的发展趋势

O. Sushchenko, Matthnai Ekouaghe
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引用次数: 2

摘要

本文论述了旅游市场营销活动的发展趋势。在旅游营销领域应考虑两个方面:第一方面是注重系统的战略和策略,积极适应旅游市场不断变化的要求;第二个方面是主要市场要素的互动:消费者、产品、价格、广告、销售等。旅游业的服务类型之一是营销。事实上,它影响到任何特定市场中每个人和每个组织的利益。与积极使用所有营销活动方法和途径的其他领域相比,国际范围内的旅游营销在宣传旅游目的地方面的作用仍然较低,尽管十多年来旅游业似乎是一种流行的娱乐方式。本文的目的是在现代市场条件的基础上,分析利用营销技术在旅游业服务业发展的主要趋势,并研究旅游目的地综合促销方法。
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Trends in the development of marketing technologies in the tourism market
This article deals with trends in the development of marketing activities in the tourism market. In the field of tourist marketing should be considered in two aspects: the first aspect is a system focused on the strategy and tactics of active adaptation to the changing requirements of the tourist market; and the second aspect is the interaction of the main market elements: consumer, product, price, advertising, sales, etc. One of the types of services in tourism, which is expanding is marketing. In facts it affects the interests of every person and every organization in any given market. Marketing of tourism in the international sphere in comparison with other areas where all methods and approaches of marketing activities are actively used, remains at a lower level, of use in the promotion of tourist destination despite the fact that tourism seems to be a popular way of recreation for more than a decade. The aim of the article is to analyze the in the main tendencies in the development of the use of marketing technologies in the tourism industry services on the basis of the modern market conditions as well as the study of integrated methods of promotion of tourist destinations.
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