基于电子商务客户情感体验生成游戏产品自然语言评价与建议报告

IF 0.5 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Journal of ICT Research and Applications Pub Date : 2019-09-30 DOI:10.5614/itbj.ict.res.appl.2019.13.2.5
Hamdan Gani, Kiyoshi Tomimatsu
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引用次数: 0

摘要

使用自然语言处理(NLP)调查客户情感体验是获得产品洞察力的一种方法。然而,它依赖于可以理解地解释和表示结果。目前,自然语言处理的结果以数字或图形的形式呈现,人类专家仍然需要用自然语言提供解释。开发一种能够将自然语言处理结果自动转换为自然语言描述报告的计算系统是很有必要的。本研究的目标是开发一种计算语言描述方法,以生成游戏产品的评估和建议报告。本研究采用NLP方法,以数字信息的形式从电子商务顾客评论中提取情感体验(情绪和情绪)。本文还提出了一种生成评价和建议报告的语言描述方法,采用现象粒度语言模型(GLMP)方法对NLP方法的结果进行分析。测试结果表明,所提出的方法能够成功生成基于用户情感体验的5款游戏产品质量评估建议报告。
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Using Customer Emotional Experience from E-Commerce for Generating Natural Language Evaluation and Advice Reports on Game Products
Investigating customer emotional experience using natural language processing (NLP) is an example of a way to obtain product insight. However, it relies on interpreting and representing the results understandably. Currently, the results of NLP are presented in numerical or graphical form, and human experts still need to provide an explanation in natural language. It is desirable to develop a computational system that can automatically transform NLP results into a descriptive report in natural language. The goal of this study was to develop a computational linguistic description method to generate evaluation and advice reports on game products. This study used NLP to extract emotional experiences (emotions and sentiments) from e-commerce customer reviews in the form of numerical information. This paper also presents a linguistic description method to generate evaluation and advice reports, adopting the Granular Linguistic Model of a Phenomenon (GLMP) method for analyzing the results of the NLP method. The test result showed that the proposed method could successfully generate evaluation and advice reports assessing the quality of 5 game products based on the emotional experience of customers.
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来源期刊
Journal of ICT Research and Applications
Journal of ICT Research and Applications COMPUTER SCIENCE, INFORMATION SYSTEMS-
CiteScore
1.60
自引率
0.00%
发文量
13
审稿时长
24 weeks
期刊介绍: Journal of ICT Research and Applications welcomes full research articles in the area of Information and Communication Technology from the following subject areas: Information Theory, Signal Processing, Electronics, Computer Network, Telecommunication, Wireless & Mobile Computing, Internet Technology, Multimedia, Software Engineering, Computer Science, Information System and Knowledge Management. Authors are invited to submit articles that have not been published previously and are not under consideration elsewhere.
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