{"title":"消费品促销与冲动购买行为:购买意愿的中介作用","authors":"Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Al. Al. Abiad","doi":"10.17010/ijom/2023/v53/i2/172631","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention\",\"authors\":\"Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Al. Al. Abiad\",\"doi\":\"10.17010/ijom/2023/v53/i2/172631\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":38358,\"journal\":{\"name\":\"Indian Journal of Marketing\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-02-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Indian Journal of Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17010/ijom/2023/v53/i2/172631\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indian Journal of Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17010/ijom/2023/v53/i2/172631","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}