The Influences of the Participation Motivation and the Level of Satisfaction with the Education of the Learner of the Senior Model Education Program on the Intention to Continue the Participation

The purpose of this study was to examine how senior model educational program learners' satisfaction with education affects their motivation to continue participation. In this study, 500 learners of the senior model education program at the senior model education centers located in Seoul and Gyeonggi-do were selected as research subjects. The participants of this study were senior male and female models who had either participated in or graduated from senior model training programs in Seoul and Gyeonggi Province. The researcher collected data by distributing 500 questionnaires to these participants. The subjects of the study were sampled using a convenience sampling method. The results of this study are as follows. First, the relationship between participation motivation and program satisfaction was found to have a statistically significant static effect on learning-oriented and goal-oriented types. In particular, among the motivations for participation, it was confirmed that learning orientation had a relatively higher effect on program satisfaction. Second, among the motives for participation, it was found statistically significant that only the learning-oriented motive had a significant positive impact on the intention to continue participation. Third, there were significant relationships between education satisfaction, instructor satisfaction, employee satisfaction, physical environment satisfaction, and the intention to continue participation. These factors all had a significant impact on the intention to continue participating in the program. Fourth, it was confirmed that instructor satisfaction played a partial mediating role between education satisfaction and intention to continue participation. This means that program satisfaction has a direct or indirect effect on the relationship between independent variables and parameters.