{"title":"EXPRESS：处理国际营销研究中的常用方法差异","authors":"H. Baumgartner, Bert Weijters","doi":"10.1177/0022242921995871","DOIUrl":null,"url":null,"abstract":"Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance. Since method effec...","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":4.9000,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0022242921995871","citationCount":"0","resultStr":"{\"title\":\"EXPRESS: Dealing with Common Method Variance in International Marketing Research\",\"authors\":\"H. Baumgartner, Bert Weijters\",\"doi\":\"10.1177/0022242921995871\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance. Since method effec...\",\"PeriodicalId\":48081,\"journal\":{\"name\":\"Journal of International Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.9000,\"publicationDate\":\"2021-02-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/0022242921995871\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of International Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/0022242921995871\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/0022242921995871","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
EXPRESS: Dealing with Common Method Variance in International Marketing Research
Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance. Since method effec...
期刊介绍：
As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
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