Guest editorial: Blue whistle for brands – consumers’ and stakeholders’ perspective towards reformation in marketing legal practices

[...]marketing practices require a re-invention and a reformation to get back on track (Islam et al., 2021). The brands are trying to figure out the balance between social media, capital market and corporate communication in the lens of legal formalities as shareholders' engagement and communication by corporate would be a great challenge to make customers comfortable. The purpose of this SI is to discuss the various studies exploring the opportunities and challenges with a legal perspective in the marketing domain, and synergy of the effective and parental role of government and business elements to develop the holistic, convincing sustainable idea and centralized the element of interest among all policymakers such as government, academia, society and business elements along with media houses is covered with five distinguished articles published in this SI.