{"title":"持续网上购物意向的影响因素探讨","authors":"C. Tung","doi":"10.4018/ijthi.304091","DOIUrl":null,"url":null,"abstract":"This study explores consumers' continuous intention regarding online shopping in Taiwan. The technology acceptance model and expectation confirmation model are integrated to explore the influential factors in the continuous online shopping intention. A total number of 236 samples were collected from an online survey and analyzed using structural equation modeling with the partial least squares approach. The integrated model has good explanatory power (73.8%) to predict the continuous intention of online shopping. The results indicate that satisfaction, attitude, and perceived usefulness have a significant influence on continuous intention. Attitude has large effect size and is found to be the most significant continuous intention predictor. Confirmation and perceived ease of use indirectly influenced continuous intention through satisfaction and attitude, respectively. Perceived usefulness affects consumers' attitudes more than making online shopping easy to operate. The implications of this research are also discussed.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":" ","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Exploring the Influential Factors of Continuous Online Shopping Intention\",\"authors\":\"C. Tung\",\"doi\":\"10.4018/ijthi.304091\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study explores consumers' continuous intention regarding online shopping in Taiwan. The technology acceptance model and expectation confirmation model are integrated to explore the influential factors in the continuous online shopping intention. A total number of 236 samples were collected from an online survey and analyzed using structural equation modeling with the partial least squares approach. The integrated model has good explanatory power (73.8%) to predict the continuous intention of online shopping. The results indicate that satisfaction, attitude, and perceived usefulness have a significant influence on continuous intention. Attitude has large effect size and is found to be the most significant continuous intention predictor. Confirmation and perceived ease of use indirectly influenced continuous intention through satisfaction and attitude, respectively. Perceived usefulness affects consumers' attitudes more than making online shopping easy to operate. The implications of this research are also discussed.\",\"PeriodicalId\":44533,\"journal\":{\"name\":\"International Journal of Technology and Human Interaction\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Technology and Human Interaction\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/ijthi.304091\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"INFORMATION SCIENCE & LIBRARY SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Technology and Human Interaction","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijthi.304091","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
Exploring the Influential Factors of Continuous Online Shopping Intention
This study explores consumers' continuous intention regarding online shopping in Taiwan. The technology acceptance model and expectation confirmation model are integrated to explore the influential factors in the continuous online shopping intention. A total number of 236 samples were collected from an online survey and analyzed using structural equation modeling with the partial least squares approach. The integrated model has good explanatory power (73.8%) to predict the continuous intention of online shopping. The results indicate that satisfaction, attitude, and perceived usefulness have a significant influence on continuous intention. Attitude has large effect size and is found to be the most significant continuous intention predictor. Confirmation and perceived ease of use indirectly influenced continuous intention through satisfaction and attitude, respectively. Perceived usefulness affects consumers' attitudes more than making online shopping easy to operate. The implications of this research are also discussed.
期刊介绍：
Topics to be discussed in this journal include (but are not limited to) the following: •Anthropological consequences of technology use •Ethical aspects of particular technologies (e.g. e-teaching, ERP, etc.) •Experiential learning though the use of technology in organizations •HCI design for trust development •Influence of gender on the adoption and use of technology •Interaction and conversion between technologies and their impact on society •Intersection of humanities and sciences and its impact on technology use •Normative questions of the development and use of technology
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