Culture Manager: Field of Professional Activity

The scientific topicality. If the industry has low entry barriers, rapidly changing demand for goods/services, and there is a significant creative component, then there are great difficulties in quantifying the capacity of the labor market and clearly understanding the demand for workers. We observe such a situation in the field of cultural industries. Modern societies are experiencing drastic changes, peopleare immersed in the process of searching for identity, which can also contribute to the relevance of acquiring education in the field of socio-cultural activities. The purpose.To outline of the sectors of professional activity of the manager of culture within the field of cultural industries. The methodology. During the research, the analytical method, methods of description, comparison and generalization were applied. The results. Clarification of the boundaries of the field of cultural industries, classification of activities, clarification of the names and professional tasks of specialties is an urgent need for further institutionalization of the field. The scientific novelty. It is proposed to consider the specialty “Management of culture” as having a generalizing nature and covering all types of activities in the field of cultural industries. The division of the functional tasks of the profession in the form of specializations is defined. As a part of the specialty, the specializations “art management”, “production”, “cross-cultural management” are provided for some of the tasks for the production of cultural/artistic products. According to the functions in the field of culture, the division of tasks into sectors in the field of professional employment is proposed. The practical significance. Elaboration of the structure of employment in the field of culture. Understanding the prospects and forecasting the further development of various sectors. The options were added for the development of cultural industries in a separate area of the territory of the community and/or industry (companies, organizations, institutions) and the ability to determine the degree of demand for specialists, prospects for their employment. The conclusions. Thanks to the general picture of the industry and the detailing of the types of activities, it is possible to assess the shortage/surplus of economic entities in sectoral and territorial section, analyze the dynamics of business activity and, accordingly, further prospects for the demand for specialists and employment opportunities. Determining the applied and comprehensive nature of culture management activities, the proposed criteria for dividing specialized activities into art management, production, and leisure management are a subjective assumption and a reason for professional discussion.