位置、位置、位置:低价位置何时以及如何改善消费者的价格感知

IF 8.9 2区 管理学 Q1 BUSINESS Psychology & Marketing Pub Date : 2022-02-20 DOI:10.1002/mar.21652
M. Barone, Keith S. Coulter, Katina Kulow, Xingbo Li
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Location, location, location: When and how low price locations improve consumer price perceptions
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来源期刊
CiteScore
12.10
自引率
20.90%
发文量
127
期刊介绍: Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.
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