Suhwoo Ahn, D. Bergan, Dustin Carnahan, R. Barry, Ezgi Ulusoy
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Out-Party Cues and Factual Beliefs in an Era of Negative Partisanship
Abstract The rise of negative partisanship raises the possibility that perceptions of what the partisan out-group believes on a factual matter could serve as a cue for one’s own factual beliefs. In the current paper, we present the results of an online experiment using a sample of self-identified conservatives and liberals on Amazon’s Mechanical Turk platform. Across several statements on various political issues, participants were randomly assigned to receive a corrective message, polling information about the factual beliefs of members from the partisan out-group, or both. We find that while the corrective message improved belief accuracy, information about the out-group did not influence belief accuracy either directly or by moderating the influence of corrections – even among those with the strongest antipathy toward the out-party. We discuss the implications of the results for the role of negative partisanship for misinformation and corrective messages.
期刊介绍:
The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.