US Media, Selective Exposure, and the Promotion of COVID-19 Vaccinations in Black and Latino Communities

Through selective exposure, this study examined the role the US news media played in encouraging or discouraging minority races from getting vaccinated. Through content analysis and focus groups, we were able to demonstrate that most media messages focused on prior beliefs in their reporting, therefore, discouraging the black and Latino minorities from getting the COVID-19 vaccinations. Further, while blacks and Latinos based their fears of the vaccines on health effects, white respondents were more concerned about government surveillance and the desire to go back to “normal” life after the quarantine. Ultimately, white respondents were more positive about vaccination arguing that they were tired of the quarantine and wanted normal life back.