穆斯林兄弟会的信仰烙印

Noha Mellor
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引用次数: 2

摘要

本文以穆斯林兄弟会为例,阐明了在政治伊斯兰领域中叙事的运用。他们的论点是,穆兄会的媒体是一个信仰品牌,其基础是一种旨在动员埃及国内和该地区选民和支持者的叙事。这篇文章质疑穆兄会的媒体是否代表了穆兄会运动的连贯声音,以及媒体如何在90年来帮助维持、保存和区分穆兄会的品牌。有人认为,穆兄会的叙事和品牌属性受到了2013年后运动内部持续分歧的审视,特别是在重新评估穆兄会的意识形态和使命方面,新老警卫之间的分歧。这些争议证明了穆兄会品牌的逐渐分裂,让人怀疑穆兄会在未来是否有能力重振这个品牌。
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The Making of the Muslim Brotherhood’s Faith Brand
This article sheds light on the use of narrative within the realm of political Islam, taking the Muslim Brotherhood as a topical case study. The argument is that the Brotherhood media served as a faith brand that was based on a narrative aimed at mobilizing voters and supporters, both within Egypt and regionally. The article questions whether the Brotherhood media represent a coherent voice of the movement, and how the media have helped sustain, preserve, and distinguish the Brotherhood’s brand for nine decades. It is argued that the Brotherhood’s narrative and brand attributes have come under scrutiny with the ongoing fissures within the movement post-2013, particularly between the old and new guard with regards to the re-assessment of the Brotherhood’s ideology and mission. These controversies attest to the gradual fragmentation of the Brotherhood brand, raising doubts about the movement’s ability to resuscitate this brand in the future.
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来源期刊
CiteScore
1.00
自引率
0.00%
发文量
19
期刊介绍: The aim of MELG is to provide a peer-reviewed venue for academic analysis in which the legal lens allows scholars and practitioners to address issues of compelling concern to the Middle East. The journal is multi-disciplinary – offering contributors from a wide range of backgrounds an opportunity to discuss issues of governance, jurisprudence, and socio-political organization, thereby promoting a common conceptual framework and vocabulary for exchanging ideas across boundaries – geographic and otherwise. It is also broad in scope, discussing issues of critical importance to the Middle East without treating the region as a self-contained unit.
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