调查全日制体验式学习项目对管理学毕业生的影响:一个新兴经济体的视角

E. Singh, Jyoti Doval, Sanjeev Kumar, Malik Muhammad Sheheryar Khan
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引用次数: 2

摘要

目的在全球范围内,课堂上所教授的内容与管理专业毕业生所要求的内容之间的差距是显而易见的。这项研究表明,体验式学习有可能解决这一明显的差距,并考察了市场营销课程中的长期体验式学习项目对新兴印度经济体管理专业毕业生的影响。本文旨在调查体验式学习是否能提高学生的概念清晰度和应用技能,影响学生的积极行为变化,同时使管理学毕业生的学习成为一种愉快和富有成效的体验。设计/方法论/方法本文考察了一个为印度新兴经济体市场营销入门课程研究生设计的长期体验式学习项目的结果。活动后使用14项调查工具对体验式学习项目进行评估,并使用定量方法对结果进行分析。研究结果表明,将体验式学习项目纳入营销课程为教育工作者提供了一个极好的机会,以确保印度学生的高水平参与、参与、动机、兴趣和满意度。与常规的授课方法和作业相比,该项目带来了更多的乐趣和生产力。该项目提供了一个在现实生活中应用理论概念和理论的机会。实践意义对于市场营销教育工作者来说,这项活动是理想的,也是相关的,他们正在寻找一个学期/学期的体验式学习活动/小组项目,同时教授市场营销课程简介。这项活动为教育工作者提供了一个极好的机会,以确保学生参与进来,有动力,并准备好应用营销概念。这项活动可以用于本科生和研究生级别的课程。创意/价值“营销挑战”是本文描述的一个长期(全学期)体验式学习项目,为学生提供了一个体验新产品开发过程的机会,从产品构思、开发到销售开发的产品。作者认为,在未来,教育工作者将在课堂上使用体验式学习元素,以实现各种管理课程的学习成果。
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Investigating the impact of full-term experiential learning project on management graduates: an emerging economy perspective
Purpose The gaps between what is taught in the classroom and what is required from the management graduates are evident globally. This research suggests that experiential learning has the potential to address this pronounced gap and examines the impact of a long-term experiential learning project in marketing curricula on management graduates in emerging Indian economy. This paper aims to investigate whether experiential learning results in conceptual clarity and application skills, influence positive behavioral change in the students and at the same time make learning an enjoyable and productive experience for management graduates. Design/methodology/approach This paper examines the results of a full-term long experiential learning project designed for the graduate students of the introductory marketing course in the emerging economy of India. The assessment of the experiential learning project was undertaken by using a 14-item survey instrument post activity and analyzed results by using quantitative methods. Findings The results of the study indicate that incorporation of experiential learning project in marketing curricula offers an excellent opportunity for the educators to ensure a high level of engagement, involvement, motivation, interest and satisfaction among Indian students. The project led to more enjoyment and productivity as compared to regular lecture method and assignments. The project provided an opportunity to apply theoretical concepts and theory in a real-life setting. Practical implications This activity is ideal and relevant for marketing educators who are looking for a semester/term long experiential learning activity/group project to be conducted while teaching introduction to marketing course. This activity offers an excellent opportunity for educators to ensure that students are engaged, motivated and are ready to apply the marketing concepts. This activity can be used in both undergraduate- and graduate-level courses. Originality/value “Marketing Challenge,” a long duration (full-term) experiential learning project described in this paper, provides the students an opportunity to experience the new product development process from the product conception, development to selling the developed product. The authors perceive that in the coming future, educators will use experiential learning elements in the classrooms to achieve the learning outcomes of various management courses.
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来源期刊
CiteScore
6.90
自引率
25.80%
发文量
28
期刊介绍: Review of International Business and Strategy is keen to present contemporary and innovative research that proposes new perspectives or challenges existing theories, and that advances the understanding of issues related to international business and global strategy. Themes covered by the journal include (but are not limited to): Internationalization of firms and international entrepreneurship Effects of international environment (political, social, economic and institutional) on international business activities and firm strategies Knowledge transfer strategies and innovation in MNEs Location strategies in international business activities.
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