A framework for PEST analysis based on neutrosophic cognitive map: case study in a vertical farming initiative

Abstract. Recently, neutrosophic cognitive maps and its application in decision making have become a topic of great importance for researchers and practitioners alike. In this paper, a new model PEST analysis is presented based on neutrosophic cognitive maps static analysis. The proposed framework is composed of five activities, identifying PEST factors and sub-factors, modeling interrelation among PEST factors, calculate centrality measures, factor classification, and factors ranking. A case study developed in environment analysis for a vertical farming project was presented, ranking factor based in interrelation and incorporating indeterminacy in the analysis. Further works will concentrate extending the model for incorporating scenario analysis