Ghazi A. Samawi, Luai Jraisat, Fadi Khlaif, Mohannad Jreissat, Mohammad A. Ta’Amnha, Samah Alomari, Ala'aldin Khawajah
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Evaluating Usability and User Experience Amid COVID-19
This research evaluates e-commerce platforms (ECP) amid the COVID-19 pandemic and investigates the relationship between usability and user experience (UX) and e-commerce platforms performance (ECPP) by testing online customer's interactions with online retailers. Exploratory and confirmatory factor analyses assessed the research constructs' dimensions, dimensionality, validity, and composite reliability, while structural path analysis tested the hypothesized model relationships. The empirical results indicate that six usability dimensional attributes are strategically significant antecedents to UX and ECPP: navigation, information architecture, value of content, satisfaction, aesthetics, and consistency and functionality. An integrated framework of usability and UX is recommended for retailers running their businesses on digital platforms. This research investigates usability, UX, and ECPP through understanding digital marketing frameworks in e-commerce stores in the COVID-19 context, shedding light on the strategic role of usability attributes and how they affect UX digital performance.
期刊介绍：
Topics to be discussed in this journal include (but are not limited to) the following: •Anthropological consequences of technology use •Ethical aspects of particular technologies (e.g. e-teaching, ERP, etc.) •Experiential learning though the use of technology in organizations •HCI design for trust development •Influence of gender on the adoption and use of technology •Interaction and conversion between technologies and their impact on society •Intersection of humanities and sciences and its impact on technology use •Normative questions of the development and use of technology
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