Práticas de trabalho da cultura popular no agreste de Pernambuco: entre o moderno e o tradicional

This article has as a research question the following: "how the hybridity between traditional and modern ethos are present in the work practices of the popular culture in the Agreste of Pernambuco?” In this sense, we aimed to understand the traditional-modern hybridism in the work practices of the popular culture in the Agreste of Pernambuco and the answers given to these hybridisms, from the study of two cultural organizations: a band of pifano and the bumba-meu-boi group. In order to achieve such, a theoretical understanding matrix was proposed, which adds the practice notion of Practical Based Studies, and more specifically, the ethnomethodology, to the Weberian notions of ethos and social action, in order to understand what hybrid practices are. Through the epistemology of Practical Based Studies, of ethnomethodological method, and a qualitative approach, we conducted and recorded semi-structured interviews, informal conversations, and participant observations. Through analysis of ethnomethodological orientation, considering as analytical categories the notion of practice, member, language and meanings, we identified seven existing practices in the work context of popular culture organizations. Using the proposed theoretical understanding matrix, which has as analytical categories the notions of ethos and social action, several hybridisms have been identified in each practice, mainly because some practices have ethos in whose orientation is essentially traditional, but financial resources are necessary for the maintenance of these practices, resulting in the need to elaborate cultural projects, official documents, laws, etc., for specific purposes. Responses to the hybridisms have been observed, among them, the action of the leaders of popular culture groups, who walk between the traditional and the modern ethos, using modern means to maintain the traditional, evidencing the existence of an interdependence between these elements. As the main contribution of the present research, we highlight the proposed multi and interdisciplinary approach in order to understand complex phenomena such as the work with popular culture.