Negotiating the boundaries of the politically sayable: populist radical right talk scandals in the German media

ABSTRACT The breaking of speech taboos by populist radical right (PRR) parties and the resulting talk scandals have received considerable attention, with provocative statements being seen as playing a central role in generating media attention and in shifting the boundaries of what is sayable. In Germany, breaches of taboos by the Alternative für Deutschland (AfD) have caused public outrage, with some claiming that the AfD follows a deliberate provocation strategy. This study examines the reactions to the AfD’s breaches of taboos as they play out in mainstream media. Focusing on reactions to five of the AfD’s most controversial statements, the study analyses 340 articles from the daily quality newspapers Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung and Die Welt. The analysis zooms in on identifying (1) reactions to the taboo-breaking statements and how the boundaries of the respective taboos are being negotiated by the AfD and its critics, and (2) reflexive discourse on the role of breaches of taboos in the AfD’s political strategy and on the role of the media in responding to them.