宗教是否使消费者更环保?

IF 3.6 3区 管理学 Q2 BUSINESS Marketing Intelligence & Planning Pub Date : 2021-08-26 DOI:10.1108/mip-09-2020-0404
D. Arli, R. Pentecost, Park Thaichon
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引用次数: 7

摘要

目的尽管可持续性很重要,但一些保守的宗教团体并不相信并支持气候变化。关于宗教在人们对环境态度中的作用,人们一直在争论。因此,本文的目的是(1)探讨消费者的宗教取向对回收动机和承诺的影响;(2) 考察经济动机、承诺和对自然的热爱对回收意图的影响;(3) 研究动机、承诺和对自然的热爱对消费者宗教信仰与回收意愿之间关系的中介作用;(4)考察消费者意愿对其后续行为的影响。设计/方法/方法使用方便的抽样方法,通过在线调查平台(MTurk)招募参与者。完成调查的受访者共827人。研究结果表明,消费者的宗教信仰会影响他们对自然的动机、承诺和热爱。这项研究表明,具有高内在和外在宗教信仰的消费者更有可能受到经济动机的激励。信奉宗教并不能使消费者更环保。研究局限性/含义本研究没有区分宗教以及宗教和非宗教消费者。每个宗教对环境的看法可能不同。未来的研究可能会分别调查每种宗教。原创性/价值本文有几个贡献:(1)它有助于讨论宗教性对消费者对可持续相关行为(如回收)态度的影响。这有关系吗?(2) 研究结果表明,最有效的方法是提高人们的回收意愿;(3)本研究的结果将对政府、宗教机构如何提高对环境的积极态度,特别是在宗教消费者中,产生启示。
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Does religion make consumers more environmentally friendly?
PurposeDespite the importance of sustainability, some conservative religious groups do not believe and support climate change. There is a continuous debate on the role of religion on people’s attitudes toward the environment. Hence, the purpose of this paper is to (1) explore the impact of consumers’ religious orientation on motivation and commitment toward recycling; (2) examine the impact of economic motivation, commitment and love for nature toward intention to recycle; (3) investigate the mediating effect of motivation, commitment and love for nature on the relationship between consumer religiosity and their intention to recycle; and (4) examine the impact of consumers’ intention toward its subsequent behavior.Design/methodology/approachUsing convenience sampling methods, participants were recruited through an online survey platform (MTurk). The total completed respondents are 827 participants.FindingsThe results show consumers’ religiousness influence their motivation, commitment and love for nature. This study shows that consumers with high intrinsic and extrinsic religiousness are more likely to be motivated by economic motivation. Being religious does not make consumers more environmentally friendly.Research limitations/implicationsThis study did not separate religion and between religious and non-religious consumers. Each religion may perceive environments differently. Future research may investigate each religion separately.Originality/valueThis paper has several contributions: (1) it contributes to the debate on the impact of religiousness on consumers’ attitudes toward sustainable-related behavior such as recycling. Does it matter? (2) the results show the most effective way to increase people’s intention to recycle; and (3) the results of this study will have implications for government, religious institutions on how to increase positive attitude toward the environment especially among religious consumers.
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来源期刊
CiteScore
8.00
自引率
9.10%
发文量
64
期刊介绍: Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.
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