{"title":"我将生存:从客户评级预测商业失败","authors":"Christof Naumzik, S. Feuerriegel, Markus Weinmann","doi":"10.1287/mksc.2021.1317","DOIUrl":null,"url":null,"abstract":"This paper presents a novel method that uses online ratings to predict business failures.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"1 1","pages":""},"PeriodicalIF":4.0000,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"I Will Survive: Predicting Business Failures From Customer Ratings\",\"authors\":\"Christof Naumzik, S. Feuerriegel, Markus Weinmann\",\"doi\":\"10.1287/mksc.2021.1317\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper presents a novel method that uses online ratings to predict business failures.\",\"PeriodicalId\":48382,\"journal\":{\"name\":\"Marketing Science\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":4.0000,\"publicationDate\":\"2021-06-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing Science\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1287/mksc.2021.1317\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Science","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1317","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
期刊介绍：
Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.
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