Airbnb的成功:取决于谁在衡量?

IF 3.4 4区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Cornell Hospitality Quarterly Pub Date : 2021-07-06 DOI:10.1177/19389655211029914
V. Agarwal, J. V. Koch, R. McNab
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引用次数: 1

摘要

由于Airbnb的个人房源数据通常是不可公开的,因此出现了一些私营公司来评估Airbnb房源的表现。越来越多的学者、政策制定者和顾问隐含的假设是,Airdna的绩效指标与STR的指标可以直接比较。我们认为,Airdna的入住率、平均每日房价(ADR)和每间可用客房收入(RevPAR)指标不符合行业标准,存在明显的偏差。我们通过明确量化Airdna对Airbnb房源的绩效衡量偏差的来源和程度来扩展现有证据。使用Airdna在2015年第一季度至2019年第四季度之间的弗吉尼亚州个人上市数据,我们发现,平均而言,Airdna的入住率、ADR和RevPAR的表现指标分别上升了60%、78%和179%。
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Airbnb’s Success: Does It Depend on Who Is Measuring?
Because individual listing data for Airbnb typically are not publicly available, private companies have emerged to estimate the performance of Airbnb listings. The implicit assumption of a growing number of academics, policymakers, and consultants is that Airdna’s performance measures are directly comparable with those of STR. We argue that Airdna’s measures of Occupancy, Average Daily Rate (ADR), and Revenue per Available Room (RevPAR) do not conform to industry standards and exhibit significant bias. We expand available evidence by explicitly quantifying the sources and magnitude of the biases for Airdna’s performance measures for Airbnb listings. Using Airdna’s individual listing data for Virginia between the first quarter of 2015 and the 4th quarter of 2019, we find, on average, Airdna’s performance measures for Occupancy, ADR, and RevPAR were biased upward by 60 percent, 78 percent, and 179 percent, respectively.
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来源期刊
CiteScore
8.50
自引率
2.90%
发文量
17
期刊介绍: Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.
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